Bill Matassoni
Bill started his career in management consulting in 1980 when he joined McKinsey & Company. He was a partner there for
almost 20 years, focusing on the marketing of professional services. He was responsible for building McKinsey’s reputation and
protecting its brand, which included publishing the McKinsey Quarterly. In doing so he worked closely with many of his colleagues
worldwide including Tom Peters, Jon Katzenbach, Kenichi Ohmai, John Sawhill, John Stucky, and John Hagel. He was also responsible
for much of McKinsey’s internal communications. This included the creation of McKinsey’s systems to manage and disseminate its
practice knowledge. (These efforts are described in an HBR case study.)
He left McKinsey to join Mitchell Madison Group, a
strategy consulting firm he helped to take public through its sale to USWeb/CKS in 1999. He then joined The Boston Consulting
Group, where he headed for over five years a group responsible for innovation, marketing and communications. Bill is now the
CEO of OMBI Consulting (www.ombiconsulting.com). OMBI focuses on large family owned
businesses and has clients in several countries. Bill is also an Associate Partner at Baldwin Bell Green. |
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Bill is a graduate of Phillips Andover (1964), Harvard College (B.A. Literature, 1968) and Harvard Business School (M.B.A., 1975).
He and his wife, Pamela, live in New Canaan, Connecticut in a “glass house” designed by Philip Johnson (the Boissonnas house).
The house and their renovation of it have been featured in several magazines and newspapers including Town and Country,
Metropolitan Home, and The New York Times. Their current interests include contemporary Chinese painting
(ink on paper) and as much good wine as their budget and health can tolerate.
Bill is on the board of trustees of United Way of America and is chairman of the board of United Way International.
He remains interested in the management and marketing of professional service firms, social marketing, and healthcare reform.
Featured articles:
Building a Corporate Identity
How to Create a World-Class Brand: The Path to a Successful Brand Image
Association of Management Consulting Firms: Meeting Summary Series, March 6, 2008
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